Product Details

  • Provides a gentle clean for your denim, cotton, and fleece fabrics
  • Improves the quality of your favorite clothes by trimming down stray fibers
  • Prevents discoloration, pilling, and fading
  • Works in both high-efficiency and standard washing machines
  • Made without the use of parabens, phthalates, and phosphates
  • Delivers a superb clean, even at cold temperatures
  • Recyclable bottle
If it looks new, it must be washed with Studio by Tide Darks & Colors 

Dosage

Directions:

Measure with cap.

  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort.
Test inside seam for colorfastness.

 

Dosing directions for different sized loads 

FAQ

Q: What is Studio by Tide?
A: Studio by Tide is a new line of laundry detergents that has been specially formulated to deliver a gentle clean, while caring for your favorite fabrics to help keep them looking newer longer.

Q: How does Studio by Tide work to care for my garments to keep them looking newer?
A: Studio by Tide has special ingredients to help reduce fiber damage, pilling, and fading.

Q: Can I use Studio by Tide in my washing machine or is it for handwashing only?
A: Always check the care label of your garment. If the clothing doesn't say "hand wash only" specifically, you can safely machine wash it using Studio by Tide.

Q: How do I use Studio by Tide?
A: It’s easy. Add Studio by Tide to your washing machine in place of your regular detergent.

Q: Why would I need Studio by Tide?
A: We all have a lot of garments that we worry about putting in the washing machine whether they are delicate fabrics, bright colors, or our favorite pair of jeans. Washing machines can expose your garments to a lot of temperature related and mechanical wear during the wash process. This can cause fiber damage which leads to garment aging such as fading, stretching, or pilling. Studio by Tide contains special ingredients to help reduce damage that can happen to your clothing during the wash process helping them to look newer longer.

Q: What types of clothes/fabrics can I use Studio by Tide on?
A: Always consult your care label for wash instructions. If your garment is machine washable, you can use Studio by Tide. Try using Studio by Tide Delicates for your delicate fabrics like silk, satin, lace, or wool. You can use Studio by Tide Darks and Colors to help prevent fading on your brightly colored garments or dark denim.

Q: So wait, I can use Studio by Tide on delicate fabrics like silk, wool, or lace?
A: Check your care label first. If it says it’s machine or hand washable, try using Studio by Tide Delicates.

Q: I noticed the Tide name on this product. Is this as effective on my tough stains as my Tide product today?
A: Studio by Tide is designed to give a more gentle clean while caring for your garments to help keep them looking newer longer. We recommend washing or pretreating very heavily soiled garments in a Tide detergent, which is formulated to deliver a deeper clean for tough stains.

Q: How do I care for ______ fabric?
A:
Acrylic is a man-made fiber created as a substitute for wool and is often used alone or blended with other fibers in knit garments such as sweaters. It is known for its stretch and color-fastness. Check care label. For machine washable garments, use Studio by Tide and in cold water; tumble dry on cool.
Cashmere Some cashmere garments can be hand washed. Cashmere fibers can also be blended with other fibers to make machine washable garments. If hand washable, wash high content cashmere garments in cold water with Studio by Tide. Gently squeeze the water through the garment, then rinse until the water runs clear. Do not wring or twist. Squeeze out excess water. If machine washable, wash on cold water in the gentle cycle with Studio by Tide. Dry naturally.
Cotton is a natural fiber obtained from cotton plants and is readily dyed. It is found in woven and knit garments and is known for its easy care. The vast majority of cotton garments are machine washable and dryable. Cotton is often combined with other fibers like elastane to give them extra stretch. Cotton fibers can shrink unless the fabric has been preshrunk or processed, so refer to the care label. Most cotton items may be machine washed in warm water using Studio by Tide. However, recommend washing bright and dark colored cotton items in cold water along with Studio by Tide Darks and Colors as it may help prevent color fading and dye transfer.
Elastane is a man-made fiber and can be stretched to 4-7 times its length with great elastic recovery. As little as 2% elastane when blended with other fibers like cotton, polyester and nylon provides stretch, compression and body conscious silhouettes to garments. Follow care label instructions. Most garments containing elastane can be machine-washed with Studio by Tide. Note, avoid hot water and chlorine bleach as both can damage the elastane fibers. Unless care labels advise otherwise, tumble dry elastane-containing garments on cool.
Polyester is a man-made fiber that is used alone or blended with other fibers in fabrics. It is strong, light-weight, color-fast, and resistant to wrinkling, stretching, and shrinking. Due to its versatility and durability it is one of the most prominent fibers in fabrics today. It is commonly machine washable. Follow care label instructions. Use Studio by Tide on the warm setting. Tumble dry polyester garments on the cool setting. Remove garments from the dryer while still slightly damp to prevent wrinkles and avoid a static buildup. If ironing is required, use a low heat: polyester will melt beneath a hot iron.
Rayon is the oldest commercial man-made fiber and is engineered from regenerated plant fibers. Originally created to simulate silk, it is known for softness, drape, and dyeability It requires delicate care in the pure form but can be blended with other fibers to create machine washable garments. Refer to care label instructions. If machine washable, wash in cold water with Studio by Tide in the gentle cycle. Promptly remove garments after washing and dry naturally and lay flat to dry. Iron when still damp and with the garment inside out to prevent the fabric from becoming shiny. Use a pressing cloth when ironing the right side of the garment.
Silk is a natural fiber spun by moth larvae (silk worms). It has natural cooling and heating properties and is known for its softness, luster, and drape. It requires delicate care but in some cases can be blended with other fibers to create machine washable garments. Dyes on silk fabrics may bleed so always refer to care label instructions. If hand washable, wash high content silk garments in cold water with a mild detergent. To dry, roll the garment in a towel to press out moisture, and then lay flat or hang to dry. If machine washable, wash on cold water in the gentle cycle with Studio by Tide. Dry naturally. Use a warm iron if necessary and press on the back side.
Wool is a natural fiber obtained from sheep. The weakest of the natural fibers, it is known for excellent stretch, air circulation, and insulation even when wet. Garments made of wool are prone to felting (seen as shrinking) unless the wool is specially processed and/ or blended with other fibers to make it hand or even machine washable. Refer to care label instructions. If hand washable, wash high content wool garments in cold water with a mild detergent. If machine washable, wash on cold water in gentle cycle with Studio by Tide.

Q: What other care tips do you have to keep my clothing looking newer longer?
A:Wash in coldest water recommended by the care label and on a gentle cycle with Studio by Tide
Make sure to sort. First separate dark colors from medium and lighter colors. Second separate heavy abrasive garments like denim or outerwear from lighter garments and delicates. You’ll also want to make sure to zip up all zippers and button buttons, then turn clothes inside out and place delicates in mesh bags. This helps to keep abrasive items from damaging your fabric
Dry on the lowest dryer setting or air dry to help maintain the integrity of the fibers.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

write review blank
rating review selected
4.84/5 (61)
  • Quality
    rating blocks
    4.83/5
  • Value
    rating blocks
    4.71/5
98% Recommended

*Your Location
Fort Wayne Indiana
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/25/2019

Smells fantastic and works fantastic

Not only doss this Tide smell fantastic it works great at keeping my demin in great shape. I love the deep indigo of demin and sometimes other detergents seem to make my demin fade. Some demin I dont mind fading if they are a bit on the brighter side, but sometimes I rather it not fade and keep that crisp color. I do love the fact that its a cold water detergent so as to not shrink and saves on my hot water for other things and eliminates odors even in cold water. Left my jeans with a pleasant scent rhat lasted thru a few wears.

Recommend Product

This reviewer received incentives from the product manufacturer.

Tide

Tide The Studio by Tide Team 04/25/2019

Faded denim is so last season. The look now is dark denim kept looking bright and revitalized with Studio by Tide! How fortunate you're on the cutting edge of a new trend. With our special formula you can expect that indigo to stay smelling fresh and never fade wash after wash.

*Your Location
Los Angeles, CA
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/24/2019

Keeps your dark and colored clothes looking fab!

The new Tide Studio Darks + Colors detergent works great. It has kept my clothes looking fresh and bright. Normally my husbands black shirts start looking fades after a few washes because he sweats a lot and the detergent doesn’t help. I’ve been using it on our jeans and cotton shirts and couldn’t be happier with the results. Will continue to purchase for all our dark and colored clothes.

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
willits,ca
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/24/2019

Excited for this new Tide product !

Let me start off by saying i love Tide . With kids in sports toddlers always playing it’s the only brand i trust to removed those tough stains . New Tide studio colors is great to keep colors bright and prevent fading . Small amount and it still removed all the stains while keeping clothes bright and colorful . It smells like classic tide which is my favorite . One of the recent loads i spaced out well with having two toddlers and didn’t add fabric softner but my clothes still came out smelling fresh and soft !

Recommend Product

This reviewer received incentives from the product manufacturer.

*Your Location
Indianapolis Indiana
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/24/2019

This is no joke!

So I hate that after buying bath towels that they look so dull and blah so quickly after a few washes. So when I tell you this stuff is legit then I truly mean it! No joke works soooooo well. I will def buy over and over again.

Recommend Product

This reviewer received incentives from the product manufacturer.

Tide

Tide The Tide Team 04/24/2019

Laundry care is serious business! We'd never kid around when it comes to keeping those towels looking bright and vibrant, and we're thrilled you're so happy! You can expect our special formula to keep those towels pill and fuzz free wash after wash as well.

*Your Location
Arlington, TX
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/23/2019

Awesome detergent!

I have been using Tide for as ong as I can remember, and my parents did too. This Studio by Tide Darks & Colors, however, tops the charts! My clothes look amazing! It is great on clothes for the entire family, even my husbands work clothes! A little goes a long way, too!! I am super impressed!

Recommend Product

This reviewer received incentives from the product manufacturer.

Tide

Tide The Tide Team 04/24/2019

Keeping your clothing looking amazing is what we do best! Your loyalty means a lot to us, so it's great to hear the Darks & Colors detergent lived up to your expectations.

*Your Location
Oregon
Quality
rating blocks
Value
rating blocks
write review blank
rating review selected
04/23/2019

Keeps your dark clothes dark!

I love wearing black. I'm a busy mom of 3 boys and I feel like black is just an easy, classy choice to throw on and look chic, even if your in yoga pants. So I own a lot of black clothing. I'm hard on my clothes. I'm outside. I'm rough housing. I cook. And I wash a lot of laundry. I always felt like my dark clothes started looking worn and dingy a lot soon then my other clothes, but since I started using this its like my clothes are new looking still. No faded black. No dingy and dull colors here. My dark clothes look new even after repeated washing. Plus it smells really good as well.

Recommend Product

This reviewer received incentives from the product manufacturer.