Product Detail

  • More whitening and brightening power for your money*
  • Color Safe
  • Acti-Lift™ Crystals
  • HE Turbo technology
  • Specially designed for regular and high efficiency machines
  • #1 recommended by washing machine manufacturers**
  • America’s #1 Detergent***

*vs. Tide Original
**based on co-marketing agreements
***based on sales: Nielsen Syndicated Laundry Detergent Category - Total US xAOC - $ and Unit sales - latest 52 w/e 02/27/16

Dosage

Directions

Measure with scoop.
  • For medium loads, fill to bar 2.
  • For large loads, fill to bar 4.
  • For he full loads, fill to bar 5.

Start washer, add detergent, then add clothes.

Powder Measurement Instructions for the Tide Collection

FAQ

Q: What is the difference between bleach and your bleach alternative laundry products? 

A: Powders with Bleach contain the cleaning and stain-removing ingredients of powder plus a non-chlorine bleach and patented bleach activator. They clean and whiten while removing chlorine from the wash water to help keep colors from fading. Liquids with Bleach Alternative contain ingredients to enhance overall whitening. They’re able to remove stains without damaging colors or fabrics. They’re safe for colors because they don't contain any type of bleach or bleaching agents. 

Q: Tide With Bleach Alternative detergent safe for my colors?

A: Tide With Bleach Alternative is safe for all washable fabrics since it doesn't contain any chlorine bleach. It provides powerful cleaning, whitening and brightening and is safe for all washable fabrics. 

Q: What makes Tide With Bleach Alternative so effective on clothing? 

A: The active enzymes break down stains in every wash making it color safe and effective at whitening and brightening all your clothes. 

Q: Why is Tide With Bleach Alternative detergent better for clothes than chlorine bleach? 

A: Chlorine bleach can fade colors, but since Tide plus Bleach Alternative does not contain chlorine bleach, it is safe for all your machine-washable clothes. In addition, Tide With Bleach Alternative contains an ingredient that neutralizes the chlorine in your water so it won’t cause your colored garments to fade, so you can use it for all your loads. The result is you get white whites and bright brights wash after wash.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.61/5 (1370)
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    4.25/5
  • Value
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    3.88/5
83% Recommended

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*Your Location
Charlotte
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08/04/2018

Best stuff ever

My mom got me hocked on this detergent and I will never use anything else! I love that it gets my whites whites and keeps my colors bright.

Recommend Product

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Ossining/NY
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04/20/2018

I love this product too!

This is a delightful product! I will continue to purchase this item because I can always count on my clothes coming out fresh and clean!

Recommend Product

*Your Location
Indianapolis
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04/19/2018

Clean scent, powerful, clean rinsing.

My favorite detergent was discontinued, so I tried Tide + Bleach. I became addicted. It smells so clean, keeps my white clothes bright and rinses out nicely. I find it as effective as Kao Attack.

Recommend Product

*Your Location
Kingsport
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02/03/2018

Excellent clean

I love this powder. No other bleach or oxi additives to add to my whites. Clean fresh laundry every time.works great on colors too.

Recommend Product

*Your Location
Rhode Island
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08/28/2016

Bring Back ORIGINAL Scent!

Last year, Tide changed its formula and made this detergent resemble another scent. Please bring back your true "Original" scent of this product!

Not Recommend Product

Tide

Tide Response From Tide 09/01/2016

We're sorry that you dislike the updates to our detergent, Jonesey. We'll certainly share your feedback with our team and let them know that you really liked the Original scent before the update.

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Milwaukee
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08/16/2016

Best Detergent -- Hands-down!

Our go-to detergent to keep towels, sheets clean and white. It handles embedded dirt while managing suds, leaving a clean scent. Note: I've recently noticed a combo HETurbo/standard variety.

Recommend Product