Product Detail

  • A great clean that's Gentle on Skin
  • Dermatologist Recommended
  • Free of Dyes and Perfumes
  • 6x the cleaning power in half the time*
  • HE Turbo technology gives you 6x cleaning power in the quick cycle vs. next leading detergent in normal cycle
  • Specially designed for regular and high efficiency machines – #1 recommended by washing machine manufacturers**
  • America’s #1 Detergent***

6X Cleaning Power

*1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the next leading liquid HE compatible detergent in normal cycle
**based on co-marketing agreements
***based on sales: Nielsen Syndicated Laundry Detergent Category - Total US xAOC - $ and Unit sales - latest 52 w/e 02/27/16



Measure with scoop.
  • For medium loads, fill to bar 1.
  • For large loads, fill to bar 3.
  • For he full loads, fill to bar 5.

Start washer, add detergent, then add clothes.

Powder Measurement Instructions

How It Works

Like regular Tide, Tide Free & Gentle contains surfactants. Surfactant molecules have two parts. One is "water loving" and the other is "water hating." The water-loving (hydrophilic) part breaks the surface tension of water. The water-hating (hydrophobic) part is attracted to oil and grease in soils, loosening and removing them from fabrics.


Ensuring the safety of our Tide® line of fabric care products is a responsibility that P&G takes very seriously. Before any product can appear on store shelves, it must be demonstrated safe to use as intended. But that is only the beginning of our journey. The Earth's resources are limited and valuable, and we have an obligation to future generations to use these resources wisely.

Store Out of Reach of Children


Q: Do your laundry products contain gluten?
A: None of our laundry products contain gluten (wheat or wheat derivatives, barley, casein or rye). Our production lines are dedicated to laundry products and are not susceptible to cross contamination. 

Q: What does the Free in the product name mean?
A: Tide Free & Gentle laundry detergent is free from dyes and perfumes.

Q: Can I use this product on my delicates?
A: Tide Free & Gentle laundry detergent can be used on any garments that are considered machine washable. Some garments can be more susceptible to color loss and bleeding, and as with all detergents, it is recommended that a small hidden area of the garment be tested for colorfastness if there is concern.

Q: Will Tide Free & Gentle laundry detergent work on heavily soiled clothes?
A: Tide Free & Gentle laundry detergent will work great on heavily soiled clothes.

Q: Do I need to add anything else (bleach, laundry aid, pre-treat) to get my clothes clean?
A: Depending on the level and type of soil, you may still have other laundry additives that you choose to add. For typical laundry, nothing else will be required for cleaning. 

Q: Can I use Tide Free & Gentle laundry detergent on my baby's clothes?
A: Yes. Tide Free & Gentle has been specially formulated with dermatologists for sensitive skin, including babies.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

write review blank
rating review selected
4.8/5 (15)
  • Quality
    rating blocks
  • Value
    rating blocks
90% Recommended

Reviews Text

*Your Location
kalamazoo mich
rating blocks
rating blocks
write review blank
rating review selected

nothing better

super cleaning and no skin irritation, but where has the HE version gone?

*Your Location
write review blank
rating review selected

Tide good for your skin

I just love tide I will not use anything but tidegi

*Your Location
write review blank
rating review selected

Ultra Tide Free Powder Laundry detergent

Tide Powder gets to the bottom of dirt and stains to help keep your whites white and your colors bright. For great stain removal in any temperature,

*Your Location
write review blank
rating review selected

Great product

Its a great product. Remove the stains so well and smells so good !

*Your Location
butler pa
write review blank
rating review selected

No scent

I love Tide Free in powder form! Due to allergies I need to use fragrance free products and this products truely has no scent.

Recommend Product

*Your Location
write review blank
rating review selected

Great for formula stains!

I just had my first child and needed a detergent with enzymes to help remove baby formula stains. This product works wonders! I soak any clothing, bibs, sheets, blankets, etc. that have spit-up on them in a tub of cold water and Tide Free & Gentle and have yet to take an item out that has a stain still in it! Great product. My only reason for giving it 4 stars instead of 5 is because of the price, I wish it were cheaper.

Recommend Product