Product Details

Tide purclean™'s USDA certified formula is made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant-derived surfactants, coconut-derived cleaning agent, plant-derived processing aid, plant-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant, and for scented variance, fragrance (Honey Lavender scent only).

  • Now EPA Safer Choice certified**
  • 1st plant-based detergent with the cleaning power of Tide (75% plant-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
  • Available in Honey Lavender scent and Unscented variants

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

**EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.

Tide Purclean

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill just below bar 1
  • For Large Loads, fill just below bar 3
  • For he Full Loads, fill to bar 5

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing Directions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.67/5 (785)
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    3.93/5
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    3.61/5
95% Recommended

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Houston
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05/25/2020

Smells amazing!

I have never smelled something so wonderful. Intoxicating scent with a power to clean! Highly recommend it--have already gotten three of my friends using it!

Recommend Product

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Nevada
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02/15/2020

The first scented detergent that I can use!

This is the very first scented detergent I found that cleans my clothes thoroughly, makes my clothes smell good, and doesn't irritate my skin. Please sell in more stores!

Recommend Product

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California
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01/24/2020

Plant based

I love this Tide. Our clothes get clean my son doesn't itch. I like the smell of Honey/Lavender. Please keep it on the market and make it available at grocery stores.

Recommend Product

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Arkansas
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01/19/2020

Great Unscented Detergents

I love that it's plant based. My family can only use unscented detergent. It really works well with a little boy who stains everything. I wish it came in a big container like regular unscented Tide.

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Pennsylvania
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01/17/2020

Love it, wish I could ACTUALLY FIND IT IN STORES!

LOVE it, smells good and doesn't bother our skin. However, I can rarely ever find it anywhere! For a product that I see advertised regularly, its weird that they aren't in most stores!

Recommend Product

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Winston-Salem, NC
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12/27/2019

Love This Stuff

I've never been impressed with plant-based detergents, but this stuff is great. It cleans like regular Tide, the Honey Lavender smells great, and I feel good using it. Hoping for bigger bottles soon!

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