Product Details

Tide purclean™ is a formula made with 100% renewable wind power electricity* and is made at a site that sends zero manufacturing waste to a landfill. It is also formulated to be free of dyes, chlorine and phosphates. The formula contains water, plant-derived surfactants, coconut-derived cleaning agent, plant-derived processing aid, plant-derived enzymes, mineral based enzyme stabilizer, pH adjuster, chelant, and for scented variance, fragrance (Honey Lavender scent only).

  • 1st plant-based detergent with the cleaning power of Tide (75% plant-based)
  • USDA Certified Tide liquid laundry detergent
  • Formula made with 100% renewable wind power electricity
  • This product is made at a zero manufacturing waste to landfill site
  • It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
  • Available in Honey Lavender scent and Unscented variants

*The same facility also uses steam power; electricity represents approximately 50% of total energy used.

Tide Purclean

Dosage

Directions:
Measure with cap.

  • For Medium Loads, fill to bar 1.
  • For Large Loads, fill to bar 3.
  • For he Full Loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Dosing Directions

FAQ

Q: What is new Tide purclean™?
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.

Ingredients

Below, you can find a list of the ingredients in Tide purclean™, and click here to see a full listing of the fragrance ingredients in Tide purclean™ Honey Lavender.

IngredientIn Simpler Terms Purpose
waterwaterstabilizes formula
sodium lauryl sulfateplant based surfactant *provides deep cleaning
C12-16 parethplant based surfactant *provides deep cleaning
C10-16 alkyldimethylamine oxideplant based surfactant *provides deep cleaning
propylene glycolplant based solventstabilizes formula
alcoholplant based solventstabilizes formula
sodium salts of C12-18 fatty acidsplant based suds reducercontrols sudsing
sodium citrateplant based water softenercontrols water hardness
polyethyleneimine ethoxylatepetroleum based polymersuspends soils in wash water
polyethyleneimine, alkoxylatedpetroleum based polymerenhances cleaning efficiency
sodium boratemineral based enzyme stabilizermaintains enzyme performance
subtilisin **plant based enzymefights tough stains
amylase enzyme **plant based enzymefights tough stains
Tide purclean™ perfume (scented only)fragranceadds scent to laundry

 

*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 75% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.

Ratings and Reviews

This area allows consumers like you to express their own opinions and comments. Tide does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed by the reviewer.

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4.76/5 (750)
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    4.18/5
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    3.71/5
98% Recommended

*Your Location
Orange County, CA
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02/06/2019

Better than the original tide

My clothes not only smell better with this formula but stay smelling nice for much longer than the original tide formula... I have no idea why.. but I hope they continue to make this one!

Recommend Product

Tide

Tide The Tide Team 02/07/2019

Your input means a lot to us, Susan. We'll let the team know how much you love purclean™!

*Your Location
New York
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01/18/2019

Great and more natural

Love this detergent. I've also encountered the issues of excessive suds so I've learned to use less per washing. I consider this a good thing! Using less saves me money and is better for my septic.

Recommend Product

*Your Location
michigan
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12/28/2018

versatile & effective

I need a detergent without whiteners & dyes for workout clothes, and this does the trick. I don't need an expensive specialized detergent anymore.

Recommend Product

*Your Location
Upstate New York
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12/05/2018

Not HE Soap

We have had to run multiple loads through double wash cycles (the second without any new soap) because there were still soap suds after the first load was finished.

Not Recommend Product

Tide

Tide The Tide Team 12/05/2018

Our detergent should always make your laundry day quick and simple, so we understand how frustrated you must have felt to find suds still in your machine. We wanted to let you know that compared to our traditional formulas, you can expect to see more suds with Tide purclean™, but as long as the dosing guidelines are followed, these certainly aren’t the results we’d expect. Could you please give us a call at (800) 879-8433 when you have a minute to talk? We’d like to learn a little more so we can ensure we find the best solution for you!

*Your Location
Florida
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07/21/2018

LOVE IT but.....

The perfect laundry detergent! Only problem, can't get it in the giant size with pour spout/cup. So I usually get All.... until Tide comes out with the big one for this!

Recommend Product

*Your Location
California
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06/06/2018

Great scent! No itch!

I love the plant based ingredients and the light scent. We do all the laundry in cold water. I have used all the “natural” products. This beats them all.

Recommend Product