Tide purclean™ Liquid

Directions:

Measure with cap.

• For medium loads, fill to bar 1.
• For large loads, fill to bar 3.
• For HE full loads, fill to bar 5.

Add clothes, pour into dispenser, start washer.

Usage Instructions:
Follow care label instructions, then sort. Test inside seam for colorfastness.

Q: What is new Tide purclean™?
A: Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 65% bio-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.

Q: Why is Tide choosing to launch a natural detergent?
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!

Q: How is new Tide purclean™ different from Base Tide? What changes did you make to the formula?
A: Tide purclean™ is the first bio-based detergent with the cleaning power of Tide, containing 65% bio-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable biobased products into their daily routines that meet their cleaning expectations.

Q: Does this really clean as well as Tide? (vs. Tide Original)
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.

Q: Does Tide purclean™ clean in cold water?
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.

Q: Is Tide purclean™ designed for High Efficiency machines and traditional top loading machines?
A: Yes, it provides outstanding cleaning performance in all types of machines.

Q: What is required for a product to qualify for the USDA BioPreferred designation?
A: To achieve the USDA BioPreferred seal, the product must be at least 34% bio-based. Tide Purclean™ is 65% bio-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the bio-based content required for certification.

Q: Should I use Tide purclean™ for all my loads?
A: Tide purclean™ is safe for all your loads. It is packed with bio-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.

Ingredient	In Simpler Terms	Purpose
water	water	stabilizes formula
sodium laureth 1.0 sulfate	plant based surfactant *	provides deep cleaning
propylene glycol	plant based solvent	stabilizes formula
laureth-9	plant based surfactant *	provides deep cleaning
sodium citrate	plant based pH adjuster	controls water hardness
lauramine oxide	plant based surfactant *	provides deep cleaning
sodium hydroxide	mineral based pH adjuster	balances formula pH
sodium cocoate	plant based cleaning agent	reduces sudsing
ethanol	plant based solvent	stabilizes formula
polyethyleneimine ethoxylate	petroleum based polymer	suspends soils in wash water
polyethyleneimine ethoxylate propoxylate	petroleum based polymer	enhances cleaning efficiency
sodium tetraborate	mineral based enzyme stabilizer	maintains enzyme performance
pentasodium pentetate	petroleum based chelant	binds metal ions in wash water
Tide purclean™ perfume (scented only)	fragrance	adds scent to laundry
calcium formate	mineral based enzyme stabilizer	maintains enzyme performance
protease **	bio-based enzyme	fights tough stains
amylase **	bio-based enzyme	fights tough stains

 
*Surfactants are built from plant based raw materials and contain some petroleum based components. This is accounted for in the 65% USDA BioPreferred certification.

**Formula also contains small amounts of sodium formate, sorbitol, and phenoxyethanol. These ingredients act as enzyme stabilizers prior to manufacturing to ensure optimal cleaning performance. Formula also contains a small amount of silicone polymer for manufacturing.