USDA Certified Tide liquid laundry detergent
Formula made with 100% renewable wind power electricity***
This product is made at a zero manufacturing waste to landfill site
It is designed free of dyes, chlorine, phosphates or optical brighteners (unscented variant is also free of perfumes)
Tide purclean™ Unscented Liquid Laundry Detergent
Now EPA Safer Choice certified**
Introducing, the first plant-based liquid laundry detergent with the cleaning power of Tide you know and deserve, Tide purclean™.
For years, Tide has been on a journey to deliver a more sustainable product that doesn't compromise on cleaning performance. And now, it's finally here. Tide purclean™ is the first 75% plant-based detergent that cleans just as powerfully as Tide, and is EPA Safer Choice certified**.
*Plant-based means 75% of ingredients are plant-derived and subjected to processing.
**EPA/Safer Choice recognition does not constitute endorsement of this product. The Safer Choice label signifies that the formula for this product, as Tide has represented it to the EPA, contains ingredients with more positive health and environmental characteristics than conventional products. EPA/Safer Choice relies solely on Tide, its integrity and good faith, for information on the composition, ingredients, and attributes of this product. EPA/Safer Choice has not independently identified, i.e., via chemical analysis, the ingredients in the product formula, nor evaluated any of Tide’s non-ingredient claims. EPA/Safer Choice provides its evaluation only as to the environmental and human health characteristics of the product, based on currently available information and scientific understanding.
***The same facility also uses steam power; electricity represents approximately 50% of total energy used.
Measure with cap.
For Medium Loads, fill just below bar 1
For Large Loads, fill just below bar 3
For HE Full Loads, fill to bar 5
Add clothes, pour into dispenser, start washer.
Follow care label instructions, then sort.
Test inside seam for colorfastness.
This Product is exactly what I needed!This Product is exactly what I needed!This Product is exactly what I needed!
I love that it's plant based. My family can only use unscented detergent. It really works well with a little boy who stains everything. I wish it came in a big container like regular unscented Tide.
I got this in the unscented version. OMG the amount of suds was outrageous! Never in my life have I seen so many suds from a detergent. I actually had to clean out the middle part of my washer.
A: Tide purclean™ is the first plant-based detergent with the trusted cleaning power of Tide. Tide purclean™ delivers superior stain removal and cleans well in energy-saving cold water. In fact, Tide purclean™ cleans as well as Tide Original Laundry Detergent. With 75% plant-based ingredients, as certified by the USDA BioPreferred program, Tide purclean™ aims to set the performance standard for natural detergents and in turn bring more consumers to the natural detergent category.
A: We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean™ is the next step in our journey to create detergents that help consumers make sustainable choices. We are exploring using more natural ingredients not only because of the positive impacts an increased use of renewable materials will have on the environment and the sustainability of our business, long-term, but also because more and more consumers are seeking out natural ingredients in their products. After all, a more sustainable detergent can only have impact if people use it!
A: Tide purclean™ is the first plant-based detergent with the cleaning power of Tide, containing 75% plant-based ingredients. The Tide purclean™ formulation includes plant-based surfactants and solvents. Both formulas are held to the highest standards of safety and efficacy, but Tide purclean™ offers an option for consumers seeking a simple step to integrate renewable plant-based products into their daily routines that meet their cleaning expectations.
A: Yes! When we set out to develop Tide purclean™, our goal was to create a detergent we’d be proud to have in the Tide family.
A: Yes. Our formulators have designed Tide purclean™ to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.
A: Yes, it provides outstanding cleaning performance in all types of machines.
A: To achieve the USDA BioPreferred seal, the product must be at least 34% plant-based. Tide Purclean™ is 75% plant-based, certified by the USDA BioPreferred program, meaning the current formulation contains nearly twice the plant-based content required for certification.
A: Tide purclean™ is safe for all your loads. It is packed with plant-based cleaning ingredients that will keep your whites white, colors bright, and your clothes looking and smelling clean and fresh.
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